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Your focus? Future ready
Impact driven
Train yourself to see what is not visible yet!
TO MAKE A DIFFERENCE.
SEE THE DIFFERENCE,
Everything here is built for you to see it on your own terms, before you ever need us in the room. A subscription that trains you to see your own challenges through someone else's eyes. A growing library of working models from the Framework, free to use. Books that teach the thinking behind all of it.
Everything we know, built so you can use it without needing us in the room. We build this because a future worth building needs everyone in it, not just the organisations we have room to work with directly.
Helping people and organisations
to become 21st Century Futures Ready.
What Would X Do?
MOVES
SMART
Every organisation sees the world through the lens it has always used. Smart Moves is a subscription built to disrupt that lens. Each edition examines one pioneering organisation, such as Patagonia, Lego, Apple, or ByteDance, and deconstructs the move that changed the rules of its system. It is not a success story to admire, but a provocation to think with: what if your organisation made that move, and what if that logic applied to your market, your model, or your moment?
Each Smart Move makes the mechanics behind the move as visible as the move itself. Combined with a live webinar that goes deeper into the underlying dynamics, Smart Moves trains the most essential capacity we know: seeing the same landscape through a completely different lens, repeatedly, as a bi weekly habit to challenge yourself, until it becomes a habit of mind rather than an occasional exercise.
Monthly subscription
Subscribe
See what is not visible yet!
TRENDS RESEARCH
ONLINE COURSE:
Learn to see change before it becomes obvious. This practical online course teaches you how to look at the world from the outside in, spot weak signals, recognize emerging patterns and understand the deeper forces shaping markets, society and organizations.
You will learn a structured approach to trend research, from finding the right sources and identifying meaningful signals to clustering trends into larger meta trends and drivers of change. Step by step, you will build your own trend radar, making external change visible, discussable and useful for strategy, innovation, communication and decision making.
Guided by our lead facilitator Arjan Postma, you will train yourself to zoom in and out, challenge assumptions and connect developments that at first seem unrelated. The goal is not to predict the future, but to invite it into the room earlier, helping you make better choices and become more Futures Ready.
For innovators, strategists, board members, marketers, consultants, creatives and change makers who want to understand what is emerging, anticipate change earlier and bring a stronger outside in perspective into their decisions.
See what is not visible yet.
TRENDS RESEARCH
BOOK:
The Futures Series is a series of books and online courses built to help curious professionals create future ready organisations that strive to make a positive impact.
The first title, Seeing What Is Not Yet There, is a practical guide to trend research: how to look from the outside in, notice the weak signals before they're obvious, and find the hinge points that reveal where change is actually heading. Not a theory book. A working method for learning to see what everyone else is still missing.
Over 600 worldwide trends
2030
TREND BOX
This is an amazing collection of meta-trends for 2030. The hardboard box contains over 600 trendcards and 50 wildcards for the year 2030. Created by our own research network. The trends are divided in several categories: (Geo)politics, popular culture, Business, Economy, Humanity & Ecology and Socio-cultural changes.
Each trend is visualised with an inspiring image, a clear discription of the main underlying movement and a list of key affiliated concepts with this new perspective. These cards can be used for your inspiration in innovating new services, to challenge existing plans and decision making and to build your own trends radar as described in our book.
Find the model you need
NAVIGATOR
WORKING MODEL
Nearly 200 working models from the Future Ready Framework, free to use, for anyone who wants to make a difference whether we're in the room or not. An AI matching tool is in development to help you find the model that actually fits your situation, instead of scrolling through all 200.
Not live yet. Register your interest and we'll let you know the moment it is.
Rather work with us in person?
Get in touch
We are always happy to answer any questions about our services, approach, working models, research, future vision and organizing sessions.
