Barabas Strategic Creativity was from day one a research boutique. Focussed on better understanding transitions in economy, society, technology, geo-politics, ecology. Especially in seeing the underlying patterns of change. Together with J¨orgen I travelled the world, spoke to many experts, read meters of books and created an informative documentary about the future of tech and society. This sparked a moment to turn Barabas into a real company, a new office on the Amsterdam canals, and a new name; FreedomLab Future Studies. The impact of technoilogy on society and vice versa More and more clients asked us about the Future of Technology and a theme grew upon us. What is the role of technology in society and maybe even more important, what is the role of society in technology? We are talking the rise of Internet, the web and the brink of the Iphone here.

Long waves

It became apparent that in order to make decisions, leaders needed a vision. Not on the company but on society at large. And to create a vision you need a lot of input to sense what is emerging. Most leader were not 'a digital native' nor did they spend a lot of time analyzing meta-trends or observing disruptions. Do leaders understand, see, know the long waves that are shaping our world? Long waves; who determines your near future? We decided to make a book and a documentary on the Powerplay in the early 2000's. About the interplay of the market, technology and society. Is there a clash of cycles going on and who (or what) is pulling the strings. In short; Who is determining your near future.

A business report in an entertainment format: this gets personal!

The format documentary and magazine style book was to load the content with emotion and not the rational modeling of a classical business book or report. This was about informing leaders and enabling them to make up their own informed mind. As we explained to the hundreds of users a the time. You are not a CEO, you are a person in the role of a CEO. So watch this documentary at home, with friends and family. Engage in a dialogue and create a personal vision first. Then bring these future perspectives into the boardroom and engage in dialogue again. And YESSSS we can facilitate these beautiful conversations in the boardroom (or in the living room).

Link to the full documentary; https://vimeo.com/191191636