I think our decision to continue conducting interviews after our documentary projects was a game-changer. We realized that as a future studies boutique, we needed deep insights into future developments. Our approach became a sort of time machine.

The future is already in the warehouse!!

We discovered that influencers in leadership often had ideas that took 5-7 years to become mainstream. By interviewing these thought leaders early, we gained access to concepts that wouldn't be widely published and invited to conferences for years. This strategy extended to visiting research labs like CERN, Samsung, Google and MIT Media Labs, where we saw products in development long before market release. Going out to these labs and authors felt like traveling in time.

The power of true conversations

As an unknown interview-team, it required thorough research, reading all their books, and truly immersing ourselves in their worldview. To secure these high-profile interviews, we had to deeply understand each subject's work and ask insightful questions to surpass the agent, manager or secretary ánd ask the question that would trigger them to call back. Especially those writing a new book appeared to be open to a challenging conversation.The intense preparation and intimate nature of filming these conversations left lasting impressions.

Over time, we've spoken with around 150 diverse business leaders worldwide – from country presidents to Apple designers, Harvard professors and startup founders. This body of work has become the foundation for everything we've developed since.

Yes we had to be bold and cross some boundaries

Ofcourse we had to go above and beyond to speak to some of the truly famous leaders like Secretary Madeleine Albright, Harvard professor Clayton Christensen and many more... and yes we had to be creative as newbie entrepreneurs. Falsified press badges to get through security, barging in at a conference with a rolling camera etc. Those ar stories for a campfire night.