As entrepreneurs and innovators, we often find ourselves on a winding path of discovery and refinement. Our initial ideas evolve, pivot, and transform as we learn and grow. This journey can be both exhilarating and challenging, especially when it comes to communicating our vision to others. Yes, in the process we start at the beginning of a new sprint, yet when explaining to others I need to start 'selling' a product to telling a making-of story.

Kill Your Darlings Recently, I've been grappling with this very challenge, to let gooooo. What started as a simple workshop concept has undergone significant pivots. From a "Future Ready" presentation we moved to an 4D experience assessment workshop ;-) and now we pivot to a "WWXD subscription" model, the core idea has been constantly shifting and expanding.

It's time for a fresh start. A new beginning that cuts through the complexity and gets straight to the heart of what we're offering. Yet, like standing on the shoulders of giants, this feels like standing in the shoulders of previous learnings. It feels as more doable and more close to our purpose.

Grow up! Stop telling the 'how we got here story!!' My problem is that up to now I have told the story as a kind of 'coming to age' movie. As In a kind of chronological order. #boring. I am now prepare for an important upcoming pitch meeting with JBR consultancy. I'm pushing myself to approach it already from this new angle. Instead of recounting the entire journey, I'm focusing on just explaining the core benefits for them;

Do you want to learn how to get to the heart of matters more quickly? > Gain a better grip on new developments in the world? > Want to make wiser decisions with your team? > Need to make innovations more successful?

>Then Learn from the best with a WWXD.com subscription.

This approach is direct, benefit-focused, and intriguing. It speaks to the pain points of potential clients and offers a solution, without getting bogged down in the details of how we arrived at this point.

Not to myself; As we continue on this entrepreneurial journey, let's challenge ourselves to continually refine and simplify our message.