We need to give a face to WWXD and Jeroen is the one to do this. We will abandon the old logo. To be honest I don't know why? Does Jeroen think it is ugly? Standard? Otdated? Doesn't he like magenta? I have decided not to argue. Maybe rethinking our identity will also help to make the right choices going forward. I have the feeling that we are still gambling on several horses at the same time...

So what do we know... (first input for a new identity).. Change of perspective

WWXD.COM will challenges members to broaden their perspective and see or create more possibilities. The idea is to put things into perspective, emphasizing that we need to see the difference before we can make a difference.

Learn from 'the other'

WWXD operates on the premise that the world is one big classroom, and we can learn from everyone and everything around us. We embrace diversity with their slogan "AMOR MUNDI" (love of the world). What would en amoebe do? What would Donald do? What would Tyra Banks do? What would an artist do?

Connecting the dots

The approach aims to make people "Future Ready" by encouraging them to think about how they can impact our future, rather than just how the future might impact them. It's an empowering shift in mindset to not just protect yourself against change but to embrace change and to strive for a positive future impact.

Tools are obstacles for the mind

I'm particularly intrigued by their challenge-based approach. We will offer a systematic approach through courses, a toolset of challenges, and inspiration based on common patterns. Interestingly, they view tools not as ends in themselves, but as means to an end – mental stumbling blocks that force us to look at things differently.

For instance, instead of a simple stakeholder tool, they offer a stakeholder challenge that compels you to adopt a different perspective.

It's a lot to process, but I'm excited how Jeroen is managing to start putting this in some kind of identity.