Ever since we discovered the 21 framework, I've referred to it as a map. It feels like a way to navigate yourself or your team through a design sprint, a strategy process, or a change program.

Remodeling the business while the shop is open

As we explained earlier, we're trying to remodel the business while "the shop is open." We're running new masterclasses, including one on the future of tech where the Metaverse is a hot topic. I bought VR goggles so participants can truly experience virtual and augmented reality.

The way Alexander Osterwalder tlited my perspective on strategy (literally)

This reminded me of our first session with Alexander Osterwalder, working on his now-famous Business Model Canvas. He printed models on A0 posters and put them on the wall because no tables were big enough. The impact was striking - everyone was engaged and involved. Each person held a pen, feeling ownership to participate. The canvas was so large it felt more embodied, and the vertical orientation did something to our minds. This was a leap in approaching strategy and business planning. Before, I sat in my cubicle behind a screen, writing alone and then selling to others. Now, it was participatory, co-creative, multidisciplinary, embodied, and engaging. It's bizarre how form can fundamentally shift the entire experience.

1 + 1 = 3... What if you could experience our 21-framework in VR?

Two unexpected topics connected: I wondered what if the new 21-map were a virtual, life-sized, interactive space. I created an image and uploaded it to a virtual bulletin board in the Metaverse, inviting two people to join. We stood literally in our own strategy or program, able to point, pick up, drag and drop items while seeing each other and having a dialogue.

This is a concept product we won't pursue, but it reinforced my thinking about the power of interfaces, embodiment, and navigation in strategy visualization.