How stupid can I be sometimes? We show people the framework and the 21 visual plates, and of course!!!, they want to see the larger version. It makes them curious.

So we're converting the plates to A4 and A3 sizes. I've already recorded videos with the underlying story for Jefta's briefing... and yes, everyone wants to have or read those too.

We've decided to take it a step further and put the framework into a book format. It's not meant to be a bestseller, but for our regular clients and partners, this will be a fantastic reference work. Perhaps it's also a great way to showcase our Body of Work in sales.

So, I'm getting started on the writing. Ouch. Why did we ever choose 21? Each new iteration costs me 21 times more effort, but okay, it must be done. I'm writing a page of text and explanation every day, slowly piecing the book together so others can proofread it.

Jeroen is already "playing" (as he calls it) with the form and navigation.

Unboxing the first prototype book, from Albelli ;-)