Hmm, what does our brand sound like? #SonicBranding Our podcast project is taking shape, but it's bringing up new questions. We need music, a name, a co-host - all elements that reflect on the podcast and us as creators. We're trying to figure out how we sound as a brand. Jeroen is working with the BNR team, but it's clear they see this as a factory product while we see it as a work of art. We're taking control of the production as a result.

Wicked sessions podcast

We've decided to call it "Wicked Sessions." "Wicked" comes from the concept of wicked problems - issues so complex and interconnected they're almost impossible to solve. In my view, it's not just the problems that are wicked, but the world itself. Especially when you involve people with all their diversity, emotions, and agendas. That's what makes everything wicked... and that's what I love.

We struggled with the "Sessions" part. We don't have a site or platform yet, but we do have our Boardroom sessions. It's a bit limiting, but we want to encourage listeners to sit with their teams and discuss how to anticipate possible futures. "Sessions" seems like a good marketing choice for now.

Landing page helps to give it a face

Jeroen has already designed a micro-site, giving us an extra face. I'm not sure about podcast-to-site conversion rates, but we can easily link this site to the podcast. Check out the draft: https://arj457.wixsite.com/my-site-1

Subliminal branding?!

Now we just need to find a co-host, preferably a woman. Maybe one of the investigative journalists from the Dutch Financial Times to get some critical questions and a more intensive dialogue?! Jeroen likes the fact if the co-host is a newsreader at BNR, just as he sneaky used all the Financial Times colors on the site... borrowing some credibility. Luv you Jeroen!