Eye candy and brain freeze

We've taken in another round of user feedback on WWXD. The key takeaway? Users love it, especially when it relates to business. The leap from nature or art to business seems too big for now. Remembering my mentor's words: "People can only do one new thing at a time," we're narrowing our focus to brilliant strategic moves from global companies.

Learning from Pioneering companies

Our current lineup includes Nike, Polestar, Schiphol, Patagonia, and Slack. I'm working on case studies and designing a worksheet for our sessions and classes.

Jeroen is structuring our design around the "Bauhaus meets Dada" concept. It's a mix of superstructure and wild collage work. The A3 thick paper sheets are a hit in my classes, though a bit pricey for multiple cases per session.

Do It Yourself (DIY)?

An interesting observation: while people love the look, feel, and my storytelling, they struggle to understand the sheets on their own. This poses a challenge for our end-goal of a self-paced, scalable solution.

Moving forward, we might need to integrate the case story and the sheet more closely. There's still work to do, but we're making progress.