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Your focus? Future ready
Impact driven
Trends Research is the skill that helps you turn an ever-changing world into clarity, curiosity and real innovation. This course is for people who want to see what is not clearly visible yet. You will learn how to spot emerging developments, connect the dots with data, and decide what is relevant and what is just noise.
The art of looking different
The art of looking is the starting point of every great trends researcher. Because you have to see the difference to make a difference. Train your observational mindset. An open mind: what do you really see? And just as important, a critical eye: what does that mean? Learn how to spot small anomalies, ánd to see the bigger picture that is emerging.
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Are you ready for the transitions of the 21st century?
Get access to our Futures Ready platform. Be inspired by the Smart Moves from pioneering companies. Unconventional actions that make impact. Discover our wide variety of ready-to-go Working Models. Challenge your thinking and perspectives to see the difference, to make a difference.
Build yourself a trend radar 2030
Trends Research is about exploring uncharted territory. During the course you will explore hundreds of trends and learn how to cluster them into metatrends that rare relevant to you. This will reveal a bigger, emerging shift. Step by step, you will build a complete 360 degree view of your context, identify the trends that matter for your organization, and translate them into your own Trends Radar. A practical tool you can use to monitor change, recognize weak signals early, and anticipate near future impact.
By applying forecasting methods, you will connect data to direction and turn observations into insights you can act on. The result is not a report that ends up in a drawer, but a visual and strategic radar that will become essential to your organization, to stay ahead of the curve.
Explore the full trend cycle
We define a trend as the direction in which something moves and how it significantly influences culture, society, or a specific industry. You will learn to work through a full trend cycle, from spotting signals to analysis and interpretation, all the way to application in concepts and strategy.
You will learn how to update your trend insights frequently, because trends evolve and your thinking should too. And you will learn to invite the outside world to the table, using fresh perspectives, unexpected sources, and real world data to sharpen your view.
Work with our latest models
You will work with powerful creative and collaborative tools, sharpen your analytical thinking, and explore real cases from pioneering companies like Toyota, IKEA, Reddit and Balenciaga. If you feel energy when the world changes, you are in the right place. We will focus on how to directly implement and integrate these new insights into your own work, organisation and services.
Apply for the online course
Inspiring facilitators from the field
You will be guided by inspiring facilitators who work daily in the world of trends research and know exactly how to turn signals into strategic insight.
Great exercises to find the meta-trends
You will work with ready to use formats that help you spot signals, cluster patterns, analyze meaning, and extrapolate trends into possible future impact.
Step-by-step guidance
This is a step by step training with over six hours of video content, packed with clear tools and many practical examples.
Just seeking inspiration?
The Trends Box 2030 is your shortcut to seeing what is next. Nearly 500 trends, curated across technology, business, sustainability, culture, economy and politics. Order the Trend Deck 2030 in our webshop and start building your own future outlook.
Use it to cluster patterns into powerful metatrends, explore connections, and challenge your team to anticipate what is coming and what it will change. It is great inspiration and a fantastic tool to use with your team as input for your own future vision.
Need support along the way? Use the included online course materials, or take a deeper dive with the book.
Rather do an applied trends session in house?
Want to go deeper, faster? We can also visit your organization and facilitate a high energy Trends Session with your team. We will inspire you with dazzling developments, help you cluster your metatrends, and build your own Trends Radar that you can directly apply in decision making, strategy sessions, innovation programs, or communication projects.
Choose a half day or full day in house session, fully tailored to your context, challenges, and ambitions.
Smart moves from leading companies
INCLUDED
With our “What Would X Do?” approach, we highlight smart moves by pioneering companies that excel at spotting future shifts by looking outside-in and tapping into emerging metatrends, then translating these insights into today’s business decisions. These smart moves show how future-sensing becomes a 21st century strategic advantage when embedded into everyday innovation. Did you know that...
Get access to your own online toolbox
We are all explorers in uncharted territories, anticipating future change and creating positive impact. Shaping thriving organizations and society requires new ways of organizing teams, designing services, and implementing business models.
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Online courses to become a 21st century ready pro
New times require a new level of skills. We provide a fascinating learning landscape for curious, professional people. Categorized in 21 capacities for the 21st century participants can select tools they would like to master. Each course consists of video explainers, facilitator notes, clear examples and a worksheet. Join the online channels for realtime Q&A.
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Change and innovation do not fall out of a blue sky. There are many weak signals we don’t recognize. Anticipating future events demands an unconventional approach to actively challenge your limiting beliefs and hidden assumptions.
Our approach provides a systemic way to look at events. We aim to find small changes that generate big impacts. To identify these levers, you need to recognize the underlying patterns in the systems around us. To see the super-structure of upcoming change.
Using the working models on our platform is like learning a new language. It will help you to comprehend future events, express ideas, and create a shared vision for the future.
It is designed for innovators, forward thinkers, and anyone who wants to stay ahead of the curve while inspiring teams with new possibilities in their industry.
From Artificial Intelligence to the rise of a Quantum generation and from diversity towards more sustainability, the metaverse or platforms-economy. All these upcoming developments are all interconnected, a kind of super-structure of change.
Anticipating such large-scale change starts with seeing the ecosystem as an integral whole ánd to be able to deconstruct into parts and relations. We inspire our members to see the underlying design principles (pattern recognition).
From this vantage point, we can then design new interventions to promote and prevent certain behaviors that will make the system shift. Our approach is about finding the elementary principle; the flywheel that with minimal effort can generate the largest effect.
Follow us building the impossible company?!
As a living lab, we are always experimenting, learning and sharing our findings — what works, why, and how. Many theories are brilliant on paper but need some real life hacks to make it work. It's a constant challenge. In our blog, we transparently share our journey in building a future ready, net positive company. Sometimes it feels like building the impossible company, but we make steady progress.
