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Your focus? Future ready
Impact driven
Not a fan of sessions and courses?
Just read the book.
Read and learn about the trends-research approach in our most recent E-book: Seeing what is not visible yet. It includes all theorie, the ready to use working models, plenty of examples from client cases and a set of inspiring smart moves from pionering companies like Reddit, Ikea, Roblox or Toyota.
Trends Research is the skill that helps you turn an ever-changing world into clarity, curiosity and real innovation. This course is for people who want to see what is not clearly visible yet. You will learn how to spot emerging developments, connect the dots with data, and decide what is relevant and what is just noise. On this site you will find all you need fro your future vision.
The art of looking different
The art of looking is the starting point of every great trends researcher. Because you have to see the difference to make a difference. Train your observational mindset. An open mind: what do you really see? And just as important, a critical eye: what does that mean? Learn how to spot small anomalies, ánd to see the bigger picture that is emerging.
ON THIS PHONE, THE SITE IS BEST VIEWED AND USED VIA THE APP. GET THE ENTIRE TOOLBOX IN YOUR POCKET FROM THE APP STORES.
Are you ready for the transitions of the 21st century?
Get access to our Futures Ready platform. Be inspired by the Smart Moves from pioneering companies. Unconventional actions that make impact. Discover our wide variety of ready-to-go Working Models. Challenge your thinking and perspectives to see the difference, to make a difference.
Build yourself a trend radar 2030
Trends Research is about exploring uncharted territor and working outside-in. Explore hundreds of trends and learn how to cluster them into metatrends that are relevant to you. This will reveal a bigger, emerging shift. Step by step, you will build a complete 360 degree view of your context, identify the trends that matter for your organization, and translate them into your own Trends Radar. A practical tool you can use to monitor change, recognize weak signals early, and anticipate near future impact. The radar is also a great tool to commnicate what's happening in the outsoide world with the marketing and innovations teams in your oruagnization.
By applying our forecasting methods, you will connect data to direction and turn observations into insights you can act upon. The result is not a report that ends up in a drawer, but a visual and strategic radar that will become essential to your strategy, to stay ahead of the curve.
Explore the full trend cycle
We define a trend as the direction in which a new phenomena moves and how it significantly influences culture, society, or a specific industry. Work through our full trend cycle, from spotting signals to analysis and interpretation, all the way to application in concepts and strategy.
Update your trend insights frequently, because trends evolve and your thinking should too. Invite the outside world to the table, using fresh perspectives, unexpected sources, and real world data to sharpen your view. In short, start connectinb the dots!
Work with our latest models
You will work with powerful creative and collaborative tools, sharpen your analytical thinking, and explore real cases from pioneering companies like Toyota, IKEA, Reddit and Balenciaga. If you feel energy when the world changes, you are in the right place. We will use our set of models to help you focus on how to directly implement and integrate these new insights into your own work, organisation and services.
Apply for the online course
Inspiring facilitators from the field
You will be guided by inspiring facilitators who work daily in the world of trends research and know exactly how to turn signals into strategic insight.
Great tools to find the meta-trends
You will work with ready to use formats that help you spot signals, cluster patterns, analyze meaning, and extrapolate trends into possible future impact.
Step-by-step guidance
This is a step by step DIY training with over six hours of video content, packed with clear tools and many practical examples. Apply it to your organization!
For ever up to date with most recent insights?
We have a build an app for you that keeps you updated on all the recent trends. AN interactive overview that informs yo about each trend. Scroll affiliated developments, explore new buzzwords and filter through this wide variety of upcoming changes. You can easily select and share your own selections for any session, team, plan or project.
Just seeking inspiration?
The Trends Box 2030 is your shortcut to seeing what is next. Nearly 500 trends, curated across technology, business, sustainability, culture, economy and politics. It's a helpful tool for any session about future vision. Be inspired and order the Trend Deck 2030 in our webshop and start building your own future outlook.
Smart moves from leading companies
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With our “What Would X Do?” approach, we highlight smart moves by pioneering companies that excel at spotting future shifts. Clear and pragmatic examples hot to look outside-in, tap into emerging metatrends, and then translate these insights into today’s business decisions.
Our smart moves show how future-sensing becomes a 21st century strategic advantage when embedded into everyday innovation. Did you know that...
Rather do an applied trends session in house?
Want to go deeper, faster? We can also facilitate a high energy Trends Session with your team. We will inspire you with dazzling developments, help you cluster your metatrends, and build your own Trends Radar that you can directly apply in decision making, strategy sessions, innovation programs, or communication projects.
Choose a half day or full day in house session, fully tailored to your context, challenges, and ambitions.
Get access to your own online toolbox
We are all explorers in uncharted territories, anticipating future change and creating positive impact. Shaping thriving organizations and society requires new ways of organizing teams, designing services, and implementing business models.
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Online courses to become a 21st century ready pro
New times require a new level of skills. We provide a fascinating learning landscape for curious, professional people. Categorized in 21 capacities for the 21st century participants can select tools they would like to master. Each course consists of video explainers, facilitator notes, clear examples and a worksheet. Join the online channels for realtime Q&A.
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Arjan Postma has been active for over 30 years in vision, strategy, designing new products and services, guiding entrepreneurs in their growth, and helping companies achieve breakthroughs. He started out at tech giant Hewlett-Packard, later making the switch to the investment side, from an incubator to private equity. With his stimulating approach, he has helped countless organizations in a crucial phase of their development. Always thinking in terms of systems, always with a great passion for people.
Jeroen Boschma was the founder of youth consultancy Keesie. Based on his years of experience with both young people and corporations, he wrote the marketing bestseller Generation Einstein. Jeroen is also a visual artist, which gives him a unique socially critical view of current affairs and new, emerging trends and developments. Jeroen does not like nonsense and therefore likes to keep a sharp eye on the essentials.
To meet the technological, economical, environmental, and social challenges of the 21st century, we have to see the difference to make a difference.
After two decades of organising 'future ready' sessions for everything from global institutions to niche scale-ups, to guide them through volatile times, the key lesson learned is: 'All change starts with seeing, thinking, and acting differently, together’. That’s more easily said than done.
Therefor at the Futures Academy, it all starts with the ability to shift your perspective and look at the same landscape with different eyes. To create choices before you make choices.
This allows you to get a better understanding of the underlying change dynamics, the behavioural patterns over time, and the design principles of the systemic changes at hand. Through this understanding, you can uncover the overarching superstructure of upcoming transitions.
Having a grand vision is not enough, new behaviour, so-called next practices, also needs to become part of the skillset of any 21st-century professional.
The Futures Academy can upskill your team with the necessary mindset, skillset and toolset to become more 21st-century ready.
Our (online) workshops and challenges will help you train this imperative skillset and push you and your team to look from a different perspective, to see new possibilities, and to create more positive impact, together.
Follow us building the impossible company?!
As a living lab, we are always experimenting, learning and sharing our findings — what works, why, and how. Many theories are brilliant on paper but need some real life hacks to make it work. It's a constant challenge. In our blog, we transparently share our journey in building a future ready, net positive company. Sometimes it feels like building the impossible company, but we make steady progress.
